1) Ensure your website page titles state what you do or what you provide, it should
contain the first few words a customer would type into a search engine (keywords)
when looking for your product or service. Create a unique title for every page in your
website.

Good Page Title “Healthy Treats For Kids”
Bad Page Title “The Sweet Shop”

2) Your website pages meta description should be a short snippet of what your website
or page is about, it’s best used as a call to action (encourage people to click your link)
combined with your relevant keywords, try to keep it no more than two lines long.

Good Description “Healthy Snacks and Treats. For Kids of All Ages. Try these ideas, or
use them as a starting point for your kids to invent their own healthy food…”

Bad Description “We wouldn’t let our kids eat sugar straight from the sugar bowl.

3) Often overlooked is the webpages filename, instead of saving your page a frontpage.html
or page.html try using a keyword phrase in the file name such as treats-for-kids.html seperate
each word with a hyphen – Note don’t rename your index.html, index.htm , index.php or any
other file called index as a keyword.

4) Add an alt text description to each of your websites main images (not the formatting / nav images)

Okay, that’s me done for today. I know it’s basic and you probably have most if not all these
items covered but I’m sure it will help some people.

Regards
@m@r